Cinema Audiences

There are many different ways in which audiences find out about film and why they ultimately choose to go and watch it, these include;

- Social Media,
- Posters,
- Billboards,
- Radio,
- YouTube promotions,
- Trailers,
- Television adverts,
- Viral promotional campaigns,
- Word of mouth.

- Effective marketing,
- Trailer captures the interest of audience,
- Famous cast or actor/actress,
- Well known director with a good reputation,
- Part of a popular franchise or an adaption of a popular novel,
- Recommended by a film magazine such as Empire.

Cinema has changed drastically over the past decade with increased investment from exhibitors resulting in a wide range of cinema.
The range of product has also broadened significantly with cinema no longer being the sole preserve of Hollywood blockbusters.
This resulted in an increasingly diverse range of audiences going to the cinema on a regular basis.

The cinema market was once again thriving in 2013 with the UK and Ireland box office achieving the second highest year for sales ever.
Cinema remains one of the most popular social activities for people of all ages.

Top UK Movies of 2015;
- Spectre- £41.30 million at the Box Office.
- The Martina- £21.80 million.
- Hotel Transylvania- £16.10 million
- Suffragette- £7.44 million
- Pan- £7.17 million

2014-15 was a strong period for UK cinema with successful blockbusters such as Captain America, The Hunger Games, 22 Jump Street and The Fault in our Stars.