Shifty Analysis

About;

Shifty is an Urban Thriller about a day in the life of a crack cocaine dealer, the film follows his struggles and the dangerous situations that face him everyday. It aims to follow the themes of friendship and loyalty throughout the course of the fikm. Shifty is also based on writer Eran Creevys own teenage experiences as he grew up and tries to survive in the harsh realities of urban life.

Released 24 April 2009

Tagline; 24 hours to deal yourself out!

Director; Eran Creevy 

Written by; Eran Creevy 

Starring;

Riz Ahmed

Daniel Mays

Jason Flemyng

Nitin Ganatra

Production;

The film was funded by Films London Microwave Scheme which aimed to rejuvenate British independent titles. Under the microwave scheme the producers of shifty were given a £100,000 budget to make the film and an 18 day time slot produce the film. Shifty was one of the first "micro-budget" films and was one of the best produced to date. 

USP;

Shifty's USP is the fact that it is based on real life and is recreating the life of the director\writer. This makes the film unique as it is often brutally realistic at times and shocks viewers who suddenly realize that this is everyday life for some people in England. Shiftys realism made it stand out from the other independent films and made it solely unique. It depicted life how it is rather than try to view society through a lighter perspective. All in all this makes shifty truly unique and made sure it was so successful in the end. 

In conclusion to this I believe that Shifty was made to show people how some people in urban society live and how brutally shocking life can be there. I feel that it was also produced to highlight the drug problem that the UK has especially in built up cities like London and how it has got to such a large scale. Shifty raises awareness to this and highlights how surprising life is for the urban communities. This film is an education in the darker side of society in Britain and I believe it was produced to send a message to people that these sort of things happen everyday to the urban communities.