Representation
The constructed and mediated presentation of people things ideas places
The process by which the media presents the real world
Constructs meanings about the world picture television programme newspapers
Stereotypes
-Widely circulated ideas or assumptions about particular groups
-Focus on certain characteristics of the group and assumes these to be shared across all group members
-Inherent within stereotypes is a judgement on this characteristic
Genre
-Classifying a media text to tell us something about it
Media values & Ideology's
-Values suggest moral and cultural ideas behind the way people live
Ideology is a set of beliefs and attitudes about how society s organised and arise from economic and political divisions in society.
Media language
-How communicated i.e. camera angles mise on scene
Media Institutions
-An established media organisation which produces and distributes media products
Media Audience
-Any group of people who receive a media text.
-Target audience- what the media product is aimed at.
Narrative
-Media term for story telling
-The way different elements in a story are organised to make a meaningful story
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